Media Channels & Targeting Methods

When you work with INHOUSE the digital world is at your fingertips. Paid media is vital to any growth strategy, and we believe you deserve it as the lowest price possible. See a sampling of our most popular channels, tactics and services below.

  • Reach your target audience whether they’re at home, work or on-the-go, by targeting cell phones, desk and laptops. Use customized static, video or rich media ads to entice and engage your ideal consumers across a variety of platforms they’re using throughout the day from apps and social channels to web search.

  • Whether its traditional radio or digital streaming platforms, audio is being consumed by 70% of Americans weekly. Reach your target audience on platforms like Spotify, Pandora, iHeart Radio, Soundcloud, NPR, Spreaker and many more.

  • Streaming subscription services have recently surpassed the number of people in the U.S. with nearly 340 million OTT contracts. While many Americans are still using a hybrid of traditional TV and streaming, the trend indicates that the share of cord cutters will reach 75% by the end of 2025. Reach consumers on all your favorite platforms like Netflix, Hulu, Peacock, CBS, ESPN and everything in between.

  • Digital billboards offer strategic and dynamic ad placements in locations closest or most relevant to your audience, such as airports, bus stops etc… and are available in most major metropolitan areas across the U.S.

  • Custom, full-color, matte finish post cards can be delivered, not simply to regular purchased lists, but to homes and businesses that have been identified as responsive to digital ads delivered to the corresponding IPs, reducing waste and improving ROI.

  • Whether you’d like to reach home owners in San Jose, foodies in Atlanta, or professionals in Seattle, magazines are a great way to add a shot of PR to your media mix, reaching subscribers through 40 different publications across the U.S.. From Forbes to Vogue, we’ve got you covered.

  • Audience targeting means, we’re looking at who your ideal customer is; what they read, watch, listen to and consume. We look at habits and identify trends to bring us closer to the right impressions. It goes beyond the basic demographic profiles and allows us to narrow our targets to reach people who share the same characteristics.

  • Location targeting is a marketing strategy that allows advertisers to show ads to users based on their geo-location. It also allows you to gather data based on a locations visitor data, or drive people to a particular location. It can help businesses find the right customers and increase profits by creating more relevant messaging and increasing traffic to their website or store, based on their habits in real life.

  • Behavioral targeting is a digital marketing technique that uses a user’s online activity to determine which ones are most likely to be interested in a particular product or service.

    It works by collecting data about a user's interactions with a website or app, and then using that data to create a profile of the user. This data can include things like, purchase history, web page visits, click-throughs, search terms, geo-location etc…

    This helps advertisers achieve higher engagement rates, increase conversions, and boost overall business growth

  • Message consumers in proximity to your locations who have searched specific relevant keywords and/or viewing web content containing specific words or phrases with keyword-level impression and conversion reporting.

  • Cross-device targeting is a marketing strategy that allows advertisers to show the same ads to a user or multiple users across multiple devices within the same household. Targeting mobile phones, tablets, laptops, or connected TVs, the goal is to create a consistent advertising experience for the user and to extend the reach of a campaign. 

What can you expect when you start an ad campaign with INHOUSE?

We’ll create a custom, data-driven media plan utilizing our two decades of mar-comms and ad expertise. We’ll determine the right message and combination of mediums & tactics to reach your audience. We’ll steward your budget responsibly. Then, we’ll execute that plan, analyze it and optimize for success, positioning you for continued growth.

what to expect

step 1.

Assessment

A.K.A. Get to know you! We’ll do a deep dive into who you are and who you’re trying to reach. 

Through this discovery call we’ll better understand your mission, vision, values, brand, product and/or services as well as your market share. We’ll define and refine your target audience & their behaviors, both online and IRL. This will help determine their action or purchase intent and conversion potential. We’ll get an initial feel for your marketing budget, both for advertising placement and services rendered.

  • We’ve likely already had a quick introductory call to get to know each other, and we both want to know more!

  • It may be helpful to have a marketing director or second point person on the call with us who can speak to your current marketing status knowledgeably and serve as a point person for future collaboration.

  • A 1 hour virtual meeting followed by email communication summarizing our call to ensure clarity, with next steps.

step 2.

define success

We’ll determine your KPIs and full scope of work. How are we measuring both incremental short term and long term success? What’s our end game and what does progress look like to you? We’ll also aim to define a CTA (Call to Action) and reasonable ROAS (Return on Ad Spend) or ROI goal.

  • If the needed information is readily available before our initial assessment, it can be addressed then. However, for many, this level of detail takes more preparation and is most often a second meeting.

  • To best plan for an advertising KPI discussion, you’ll want to gather some metrics. Not sure where to start? Request a KPI Determination Guide when you contact us.

  • A virtual or in-person meeting with communication to follow, defining your KPI’s and how we will measure success initially and in ongoing phases of progress. All progress will be defined using the baseline we determine in this mtg. setting expectations and goals.

step 3.

Customized Targeting Strategy

In this step, In House Agency takes all the info gathered during our first two sessions, surveys the digital landscape and develops a customized, multi-channel advertising strategy for your brand's success, complete with detailed audience profiles, suggested mediums, tactics, preliminary monthly impression and CPM (Cost Per Thousand) estimates. From here we’ll determine what percentage of those available impressions we’ll need to secure in order to deliver impact, drive results and fit your budget. 


Once the full strategy and budget are designed, which you will have approval of throughout, we’ll have a period of time within which we can refine the plan to its final draft before we sign a partnership agreement, allowing us to take next steps.

step 4.

Logistics + Media Buying

For a campaign to be successful, the proper set up is vital.

At this “Behind the scenes” stage, we prepare and manage how all aspects of the multichannel campaign will work in tandem. We employ the data partners and publishers needed for live launch. We address graphic and/or video content creation needs, and guide that process. We’ll determine a strong call to action and begin the verbiage/copy creation as well. If including traditional elements, we’ll handle any and all outsourced media buying + negotiations and ensure your website or landing pages are set up properly to receive leads so we can measure incremental progress, keeping KPIs front and center.

*Please let us know if you need help with content creation; i.e. video and static ad production, as we have options available for you at varying price points.

step 5.

LIve Launch

Once the planning phase is complete, we will ensure all mediums and tactics have the correct creative, target audiences, behaviors, timelines and corresponding CTAs loaded in each platform with defined reporting plans and processes for each.

We will go live on all applicable platforms and you’ll get confirmation of live launch within 24 hours.

Then…the fun begins!

step 6.

analytics + optimization

This is the fun part and It’s only just the beginning! When you launch a digital advertising campaign, it’s important to remember that we’ll be learning just as much about your target audience as they will be learning about you.

Each tactic, within each medium of your multi-channel ad campaign, will produce analytics that tells a story. It’s INHOUSE’s job to interpret each data subset, and determine the story it’s telling, both on its own and as a whole. We’ll relay that data to you via consistent reporting, and we’ll use that information to better inform our strategy and respond in real time with continued maintenance or necessary pivots.

This is not “Set it and forget it.” We’ll remain vigilant and agile to ensure we optimize for your success.

“Winning was nice. Having Ryan Seacrest hand me my awards, and my face plastered in Time Square certainly seemed like a milestone. But, I decided to leave the corporate world when I started noticing what I call a ‘wealth-only, ad trend.’

The corporate media/marketing system is set up to benefit only the wealthiest of advertisers.

I believe we must be intentional about amplifying voices that foster engagement in the world and not just consumerism. And I believe we can do that while protecting clients and consumers, rather than shareholders.”

~Libby Hogan (Founder)

Behind the Company